Where Molson Coors get their Barley

Where Molson Coors get their Barley

On Wednesday 20th April at the Old Village Shop, Overbury Farms hosted the national account managers for the Molson Coors Brewery for one of their quarterly team meetings.

The event started in The Club Room with a presentation form Jerry Dyson (Senior Category Manager (Global) Brewing Materials) and then a few words from James Cox, farmer from Stroud (Steering Group member) and the William Fox, (farm trader for Frontier).

Jake then gave a short presentation about the Estate and Farming at Overbury, the Integrated Farm Management of LEAF (Linking Environment and Farming) the philosophy of the way we farm in the brave new world of zero tillage.

After a quick sandwich lunch provided by the Crown at Kemerton we loaded up onto the trailer and headed for a trip around the farm to see everything in action.

The visit started at the Grasshoppers Nursery and then headed to Overbury Stallions to hear about the work Simon and the team are doing there before heading up the hill.

We stopped to hear about the differences between winter and spring barley and the quality of the crops needed to go into the Molson Coors products like Carling and Coors Light. Carling uses 100% British barley of which 50% is sourced through the Molson Coors Growers Group of which Overbury has been a supplier to, since it’s conception in 2008.

The tour continued to the top of the hill to hear about our farm conservation and how we are providing feed and nesting habitat for farmland birds as well as our general conservation and education visits on the farm. We talked about Open Farm Sunday, which this year is on the 5th June and encouraged all of the group to get out onto a farm on that day to see the great work British farmers and growers are doing.

The weather was fantastic and everyone had a great experience.

To find out more about what Farmer Jake gets up to, take a look at his YouTube Channel here